During Stockholm Furniture & Light Fair 2016, we created a new area, Established, to showcase established designers and design studios. The goal was to promote diversity in the industry and support the production of smaller collections. The new area was very popular and attracted a lot of visitors and press. It did not take long for Established to be fully booked by the then 12 exhibiting design studios and designers, who took advantage of the opportunity to display their products for the 40,000 visitors from the industry that visited the fair during its 5 days.
Exhibitors in Established pay a subsidized price per square meter, which includes partition walls between neighboring stands. Other decoration and lighting is at the discretion of the exhibitor. All extra technology and construction may naturally be ordered directly from Stockholmsmässan.
In order to be considered “established”, a company must have been active for at least three years. The products are not selected by a jury. Everyone has equal opportunity for visibility in their own stand, although the “first come, first served” principle applies.
Established is located in Birch Hall, which is where producers displaying public spaces have their exhibitions. The products on display in Established should therefore attract visitors who would like to order furniture for public spaces.
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