2017-02-08 11:00 - 11:50
Lokal C18:35 Scenen
Judith van Vliet, Designer Clariant ColorWorks Europe/IMEA & Vice President of PR & Communications at Color Marketing Group
Clariant’s ColorForward® 2018 Forecast Reflects a Dark Mood Among Consumers. Colors for 2018 will be organic and tinged with grey. Trends suggest disappointment but also determination. Color Forward™ is a dedicated color-forecasting guide in the plastics industry designed to help manufacturers appeal to consumer emotions and psychology.