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Clariant ColorForward Consumer Color Directions 2018: Awaiting a NewMorrow

2017-02-08 11:00 - 11:50

Lokal C18:35 Scenen

Judith van Vliet, Designer Clariant ColorWorks Europe/IMEA & Vice President of PR & Communications at Color Marketing Group

Clariant’s ColorForward® 2018 Forecast Reflects a Dark Mood Among Consumers. Colors for 2018 will be organic and tinged with grey. Trends suggest disappointment but also determination. Color Forward™ is a dedicated color-forecasting guide in the plastics industry designed to help manufacturers appeal to consumer emotions and psychology.